magneticNorth developed a BBC News connected TV app specifically for the Virgin Media TiVo platform. The app was one of the first to be launched on the TiVo platform by the broadcaster and is available to all of the half a million homes in the UK that currently have a TiVo set-top box installed.
The app, which was commissioned by the MediaCityUK based BBC Television Platforms Team, launched in May 2012 and allows anyone with a TiVo set-top box to access a wealth of BBC News content and programming via the app – providing a new immersive way for viewers to engage with BBC news output.
The app, features an extensive range of content including video and text and enables the audience to access news from BBC TV channels.
The connected TV market has exploded over the last 18 months with rapidly increasing sales of Smart TV’s and internet enabled set–top boxes including Virgin Media’s TiVo and Apple TV. At the end of 2011 there were 82 million connected TVs in homes worldwide according to research group Informa. By 2016 it forecasts that number will have ballooned to 892 million. The area of app developments for these devices is in huge growth and magneticNorth firmly views themselves as experts in the sector.
In addition to a number of internet connected TV projects, magneticNorth has worked on several high profile BBC projects including BBC Radio 4’s Desert Island Discs digital archive, BBC Radio 3’s The Proms and the creation of the BBC Good Food app on the Google Chrome platform.
We have worked on a number of projects within the area of internet connected TV’s and are hugely interested in this space. The BBC News app will be one of the first from the broadcaster to be offered on the Virgin TiVo platform and we as ever have really enjoyed working with the BBC to bring the concept to life.
Sanjeev Shewhorak, Technical Director. magneticNorth (mN)